Modus eDiscovery

The following screenshots illustrate multiple marketing campaigns I produced to help Modus increase brand awareness / recognition, drive traffic, promote educational content, launch products and generate qualified sales leads.

In addition to developing each concept, I designed, wrote, distributed and managed all marketing campaigns, playing a hands-on, strategic and tactical role for each.  To help define and quantify each campaign, I’ve provided a summary for each including campaign types, targets, creative slants and results. Individually and collectively, each marketing campaign contributed to dramatic increases across multiple key metrics.

  • Traffic – 240% increase
  • Leads – 1,350% increase (4,500+ in 12 months)
  • Webinars – 202 avg. registrants / 110 avg. attendees per
  • Product Demos – 224% increase
  • Marketing List Growth – 570% increase

NATIONAL / REGIONAL EMAIL CAMPAIGN – EDUCATIONAL WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – data targeting
  • Concept – creative slant on avoiding boring webinars with play on “webinar” words
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar by leveraging national campaign
  • Result – 176 RSVPS

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NATIONAL / REGIONAL EMAIL CAMPAIGN – EDUCATIONAL WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – social media in eDiscovery
  • Concept – creative slant on common social media icons, sites and sayings
  • Target – attorneys, litigation support, paralegals
  • Goal – RSVP for upcoming webinar
  • Result – 336 RSVPs

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REGIONAL EMAIL CAMPAIGN – SALES REP MARKET INTRODUCTION

  • Type – regional webinar campaigns for 1 sales reps in various parts of country
    • Boston
    • Florida
    • Kansas City
  • Topic – multiple recent topics, emphasis on predictive coding
  • Concept – creative slant denoting Boston accent to resonate with local audience
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinars while introducing new sales rep
  • Result – 29 RSVPs and 12 in-person meetings with sales rep

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NATIONAL / REGIONAL EMAIL CAMPAIGN – BLOG PROMOTION

  • Type – national / regional webinar campaign
  • Topic – recent blog posts / articles
  • Concept – creative slants on avoiding boring blogs
  • Target – attorneys, litigation support, paralegals
  • Goal – read latest blog articles
  • Result – 1,325% increase in traffic to landing pages

 

NATIONAL / REGIONAL EMAIL CAMPAIGN – PRODUCT WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – early case assessment (ECA)
  • Concept – creative slant on not having to get up early to conduct ECA
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 120 RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – EDUCATIONAL WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – spoliation
  • Concept – creative slant denoting that you can minimize risk conducting spoliation
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 213 RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – EDUCATIONAL WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – data targeting
  • Concept – creative slant denoting that reducing data sets / sizes makes it easier
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 348 RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – PRODUCT WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – Modus 4C early case assessment product
  • Concept – creative slant on focusing efforts to optimize ECA activities
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 120 RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – PRODUCT WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – Digital Co-Pilot product introduction +webinar invite
  • Concept – creative slant denoting “flight” metaphors to coincide with product name
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 123 RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – EDUCATIONAL WEBINAR 

  • Type – national / regional webinar campaign
  • Topic – predictive coding
  • Concept – creative slant denoting deciphering complex processes
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar
  • Result – 167 RSVPs

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REGIONAL EMAIL CAMPAIGN – WHITE PAPER DOWNLOADS

  • Type – regional webinar campaign for 8 sales reps in individual territories
  • Topic – various white paper downloads
  • Concept – creative slant denoting “paper” and “white” metaphors
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar by leveraging national campaign
  • Result – 26 RSVPs

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REGIONAL EMAIL CAMPAIGN – HAPPY HOUR INVITE

  • Type – regional webinar campaign for 8 sales reps in individual territories
  • Topic – happy hours in various parts of country
  • Concept – creative slant relating to common courtroom lingo
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to RSVP to upcoming webinar by leveraging national campaign
  • Result – 78 additional RSVPs

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NATIONAL / REGIONAL EMAIL CAMPAIGN – CUSTOMER SURVEY

  • Type – national survey campaign
  • Topic – survey on potential educational topics via webinar
  • Concept – creative slant to denote listening to customer’s opinions
  • Target – attorneys, litigation support, paralegals
  • Goal – invite to take online survey
  • Result – 22 survey completions

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